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About the Resource Center

Create a WhatsApp campaign

Before you set up a WhatsApp campaign, perform these tasks:

    Next, add the resources required for this campaign mode, or identify existing resources to reuse.

    ResourceRequired?Description

    Contact List

    Yes

    Define the list of persons that you want to contact or know which existing list to use. 

    Notes:

    • WhatsApp phone numbers are treated as Phone IDs, not E.164 numbers, by the messaging service today, even though the Phone ID technically represents a real phone number.

      Do Not Contact List

      Optional

      Define a list of numbers that this campaign never messages, even if they are in the contact list. For more information, see Create a new internal DNC list.

      Division

      Yes

      Know which division to associate with this campaign, or whether to use the Home division by default. For more information, see Divisions overview.

      When your setup is complete, create your WhatsApp campaign by following these steps:

      1. Click Admin.
      2. Under Outbound, click Campaign Management.
      3. Click Menu > Channels > Outbound > Campaign Management.
      4. Select the Digital Campaigns tab, and then click Create New.
      5. Type a name in the Campaign Name box. The name of a campaign can contain spaces and special characters, but must be unique.
      6. Select a Division or accept the default Home division. For more information, see Work with Divisions in About access control.

      When you complete your WhatsApp campaign configuration, click Save. The new campaign is available on the Campaign Management page.

      Notes:
      • A message appears if the new campaign exceeds the maximum limit count of 1,000 campaigns. Delete old or obsolete campaigns as needed and click Save again to complete the new campaign configuration.
      • You can see and export digital campaign reporting from the interaction view, and not in the call detail report. For digital campaigns, you can see the dispositions OUTBOUND-MESSAGE-SENT or OUTBOUND-MESSAGE-FAILED.
      • To view the delivery status of your WhatsApp campaign interactions, click Performance > Workspace > Interactions. The data is contained in the Delivery Status column. For more information, see Interactions view.