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About Genesys Cloud Associate

Associate extends Genesys Cloud’s AI-powered experience orchestration to customer-facing employees outside the contact center. It brings contact center-grade capabilities like omnichannel engagement, intelligent routing, AI summarization, work automation, and full interaction analytics into a familiar UC experience, giving every customer-facing employee the tools and visibility traditionally reserved for contact center agents. For more information about the different layers of Genesys Cloud, see the  article. 

Genesys Cloud Associate

Bring contact center-grade engagement, AI, and analytics to customer-facing employees outside the contact center on a single, unified platform.


Associate workspace

The Associate workspace gives customer-facing employees a unified omnichannel desktop for voice, chat, email, SMS, and digital interactions in one place. Associates are provisioned with direct routing and a dedicated phone number, so they can engage customers without going on queue. Interaction history, customer context, and collaboration tools are all accessible across web, desktop, and mobile.


Channel-less engagement

Associate goes beyond traditional telephony to give employees a single workspace across voice, SMS, chat, email, and digital channels. Telephony features from Communicate carry forward, including WebRTC, voicemail, conferencing, call recording, transfers, extensions, and key UC functionality, alongside full access to ACD, intelligent routing, and digital channel support.


AI and automation

Associate includes optional AI tools that reduce manual work and help employees engage with greater confidence. Genesys Agent Copilot surfaces real-time guidance during interactions, AI-generated summaries and disposition codes capture outcomes automatically, and work automation handles follow-up tasks and routing workflows, so employees spend less time on after-interaction work.


Associate mobile

The Associate mobile app extends the Associate experience to employees in the field or away from their desks, with voice channel support including ACD voice interactions, routing status and presence management, wrap-up, summarization, and work automation. Additional channel support and AI capabilities are planned for future releases.


Reporting and analytics

Associate interactions are fully visible within Genesys Cloud alongside contact center data. Real-time dashboards surface active interactions and employee availability, historical reporting covers volumes, handle times, and touch counts, conversational analytics delivers AI-generated sentiment and compliance insights, and journey management gives CX leaders visibility across employees, channels, and outcomes to identify friction and improve experiences.


Associate user pricing

The Associate experience is available with a standard Genesys Cloud CX 1, Genesys Cloud CX 2, Genesys Cloud CX 3, or Genesys Cloud CX 4 license. Hourly interacting pricing options are available for each tier. No separate SKU is required.