About attributes
Attributes are conditions that affect when users match customer segments and outcomes and also when Genesys Cloud action maps trigger.
Create attributes
Create attributes for use in segments, outcomes, and action maps.
Types of attributes
Genesys Cloud organizes attributes by type:
- Visitor attributes are characteristics that all users in the group share. For example, location, browser, and device type.
- Campaign attributes enable UTM-tracking of user activity on campaign websites.
- Visitor journey attributes are actions that all users in the group take. For example, they all complete a form or go to a webpage.
- Custom attributes allow you to define criteria that are specific to your business needs.
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