This section is designed to provide you with a walk-through of important information in the required order to successfully get your Speech and Text Analytics solution configured and up and running. The information in this section, assumes that you have already set up a Genesys Cloud organization and have either Genesys Cloud CX 3 level licenses or WEM add-on in place.
Step 1: Define initial KPIs and Goals
Speech analytics implementations should start with a narrow focus and target a specific key performance indicator (KPI). The KPI must be clearly defined and measurable, have financial impact and/or be recognized as important to the business.
Common KPIs to focus your attention and tailor your speech and text analytics solution are:
- Sales Improvement
- First Call Resolution
- Call Volume Reduction
- Handle Time Optimization
- Compliance Management
- Customer Retention
The information outlined in the Best practices – What is the best way to generate business value from speech and text analytics? article will guide you through this step.
Step 2: Turn on voice transcription
Voice transcription transcribes contact center voice interactions (that is, audio) into text that is stored as speaker separated conversational language. Voice transcripts generated by the system are shown in the Transcript tab as part of the interaction detail. The information outlined in the Configure voice transcription article will guide you through this step.
Step 3: Set or create your default program
Programs are packages of topics that instruct speech and text analytics which business level intents to look for in recorded conversations between interaction participants. Programs are mapped to specific queues or flows and can contain topics of varying languages and dialects.
The information outlined in the Work with a program article will guide you through creating and editing a program.
Step 4: Define initial KPIs and Goals
Speech analytics implementations should start with a narrow focus and target a specific key performance indicator (KPI). The KPI must be clearly defined and measurable, have financial impact and/or be recognized as important to the business. The information outlined in the Best practices – What is the best way to generate business value from speech and text analytics? article will guide you through this step.
Step 5: Setting up Out-of-the-box topics
A topic is made up of phrases that represent a specific intent (for example, cancellation). Each program is associated with one or more topics. When a topic is included in a program, the system searches for all the phrases included in the topic’s definition, in all the interactions associated with the program. When one of the phrases is found, it is identified as an event and the topic is registered as found at a specific time during the interaction. The Out-of-the-box topics article will allow you to review out-of-the-box topics and decide which ones you want to deploy.
Step 6: Create custom topics
Topics help to boost the recognition of specific words and phrases in voice transcription. That is, they adapt the underlying language model to look for organization-specific language in conversations. For this reason, it is key to create a set of topics that not only supports the goal of the initial speech analytics implementation, but also includes topics and phrases that are specific to your industry and business. The Work with a topic article will guide you through creating and editing a topic.
Step 7: Search and retrieve actionable data using the content search view
Use this view to search for interactions that contain specific words that are included or are not included in a transcript. You can also use this view to filter interactions with transcripts by additional interaction details. The Content Search view article provides you with the required information to create your own search queries and retrieve actionable data
Step 8: Using sentiment analysis
Sentiment analysis is the interpretation and classification of phrases within an interaction based on the attitude expressed by the customer (positive, negative, and neutral). By capturing the sentiment of the customer’s phrases, users can gain valuable insight into the customer’s experience and can use this information to improve service delivery. The Work with sentiment analysis article provides you with the required information to understand and utilize sentiment analysis data.